Twitter is a powerful social media platform that allows businesses to connect with their customers in real-time.
After a long speculation and a plenty of media coverage, Elon Musk finally closed the deal with Twitter on Oct 27, 2022 at $44 billion. And while there are some risks involved, there is also a lot of potential upside for businesses and marketers.
You as a marketer are in the constant search for the next big place to take a lead against your competition and hunt for the most attention.
Here are 7 reasons why Musk’s purchase of Twitter will work in favor of social media marketers.
1. Twitter could be the next big thing, thanks to Elon Musk
Musk has a history of investing in and developing cutting-edge technology, and he has a track record of success in business.
Musk is the founder, CEO, and Chief Engineer of SpaceX, co-founder of Tesla Motors, and acquirer of SolarCity. With a background in physics and engineering, he has a history of investing in and developing cutting-edge technology.
Twitter doesn’t need any more celebrity. It needs innovation.
Imagine the future where Twitter is installed as a defacto communication tool on every Tesla? That’ll bring a great value none of the other social platforms offers.
2. Musk’s Purchase of Twitter Could Help Attract More Users
Twitter has long been a popular platform for sharing news and thoughts in short, 140-character bursts. But it has also been criticized for being a breeding ground for trolls and harassment. In the meanwhile, Twitter has been struggling to grow its user base and to generate revenue
Musk’s purchase could help to change that by giving the platform a much-needed boost of positivity. His presence could also help to attract new users, as his nearly 115 million Twitter followers would be significant promoters of Twitter’s user base.
Musk has already shown his support for Twitter, and his purchase could help to make the platform even more popular.
3. Twitter Upgraded with an Even More Effective Marketing Tool
When Elon Musk announced that he had purchased $ 44 billion worth of Twitter shares, everyone was surprised. After all, Musk is known for his innovative businesses, not his social media usage. However, Musk’s purchase could actually be a savvy move that helps make Twitter an even more effective marketing tool.
First, as one of the most influential people on Twitter, Musk’s endorsement could encourage more people to use the platform.
Second, Musk is also known for his ability to generate media attention. His involvement with Twitter could help the platform get even more press coverage.
Third, and perhaps most importantly, Musk is a master of marketing. He knows how to get people talking about his businesses, and he could use Twitter to do the same for the platform. If Musk is able to increase Twitter’s user base and our engagements, it could become an even more powerful marketing tool.
Only time will tell if Musk’s purchase of Twitter will pay off, but it’s certainly an interesting development to watch.
4. Potential for a Business-Friendly Platform
Twitter has been known as a platform that is friendly to businesses and marketers.
It allows you to connect with customers, followers, and other businesses in real-time. Twitter also gives you the ability to share news, updates, and promotions with your audience. Building communities and to making connections between your followers is a piece of cake.
Musk’s purchase could help to make it even more business-friendly.
For example, Twitter could be integrated into Tesla’s customer service in order to provide updates and answer questions. That’s all in automation. This would be a great way for Tesla to connect with its customers real time and provide them with valuable information.
Twitter will likely to announce such features.
This will lead us to think Twitter would have a competitive advantage over other platforms to become a go-to platform for businesses-customer relationship.
5. Strengthened Platform Brand and Your Opportunity to Ride on It
Elon Musk is a powerful public figure. His endorsement of Twitter could help to make it a force for good.
Take climate change as an example.
Musk has also been keen on fighting against climate change. In 2021, he’s donated $100 million XPrize for finding and developing carbon removal technologies. He has been an outspoken critic of the fossil fuel industry, and has called for a transition to renewable energy.
Today, 73% of Gen Z consumers are willing to pay more for sustainable products. That is more than every other generation.
Coupled with Musk and his vision for the future, Twitter could promote the frontier brand for environtal-friendly communities. As a marketer, this will be a great place to target the next generation customers.
6. More Versatile Features for Marketers
Twitter is known for its simple interface and easy-to-use features. Users can quickly post tweets, and they can also follow other users to see their tweets in their timeline. Twitter also allows users to share photos, videos, and links in their tweets.
With just a few clicks, you can share your thoughts and experiences with people who matter to you.
One of the most popular features of Twitter is the hashtag. Hashtags are used to categorize tweets, and they can be used to search for tweets about specific topics. For example, the hashtag #news can be used to find tweets about the news, and the hashtag #fun can be used to find tweets about fun topics.
Hashtags can be also used for live-tweeting events. Users can follow hashtags to see tweets about specific events in real-time. This feature is often used by journalists to provide live updates from events, and it can also be used by regular users to share their thoughts and experiences about events as they happen.
For businesses, some of the most useful features of Twitter include Twitter Lists, Twitter Cards, Twitter Analytics, Twitter Ads, and Twitter Polls.
Musk is no stranger to using Twitter to his advantage. He’s used it to announce new Tesla products, tease upcoming projects, and even to give customers a peek behind the scenes. Now that he owns Twitter, he would introduce more features tied to sharing company news and updates, special promotion offerings, and connecting with customers on a more personal level.
7. Twitter Will Stay Affordable
Twitter isn’t the only social media platform that’s become expensive, but it is one of the biggest.
According to Webfx, promoted Tweet cost from $0.50 to $2.00, promoted accounts cost $2 to $4 for each follow, and getting on a trend can cost an outrageous $200,000 a day.
Considering Facebook only costs $1.07 per like, you can tell Twitter has spiked a price tag when it comes to your potential marketing channel. The Twitter’s move was inevitable given the years of failure in generating sustainable revenue.
That situation might change finally.
Musk’s purchase is a strong indication that he believes in the platform and its business potential. As the most successful business of the decade, he knows how to decrease the production cost. It means that Twitter is likely to become more affordable, and accessible to all. This is good news for marketers who’s currently relying on or thinking of Twitter to reach their audiences.
What does it all mean for social media marketers?
Elon Musk’s purchase of Twitter could mean big things for the platform. He has a history of investing in and developing cutting-edge technology, and has a track record of success in business.
For marketers, this could mean more users, more media attention, and more business-friendly features.
Now it’s a great chance to revisit your Twitter marketing strategy and establish a unique position.