Instagram’s new creator marketplace, launched in July, is designed to help brands and creators connect and form partnerships.
This is important because it provides a new platform for brands to connect with creators and produce meaningful content.
Here’re 10 things you should know about the Instagram Creator Marketplace.
1. It’s a new official destination for brands and creators to connect and form partnerships
The Instagram creator marketplace is the official one-stop shop for brands to discover creators, form partnerships, and manage their relationships. You can register your interests in joining as a business, and makes your next marketing projects more discoverable for creators.
2. Businesses in the U.S. can now register their interest in joining.
Businesses in the U.S. can now register their interest in joining Instagram’s creator marketplace in order to take advantage of the platform’s new search and recommendation features.
If you’re from another country, you need to be patient for Instagram’s further expansion.
3. It’s designed to help brands and creators collaborate more effectively.
The Instagram creator marketplace is designed to help brands connect with creators that can produce high-quality, authentic content. The marketplace offers a variety of tools and resources to help brands find the right creators to partner with. Additionally, Instagram offers guidance on how to best collaborate with creators to produce impactful content that drives real business results.
4. New tools on the creator marketplace aimed at helping brands and creators collaborate more effectively.
Instagram has offered us 3 new tools to make it easier to interact with the creators.
New Project Option
The new project options tool is a way for brands to make their projects discoverable by creators who meet their criteria. This way, creators will be able to let brands know they are interested in the opportunity.
Businesses can also message multiple creators at once via a prioritized partnership messages inbox. Finally, you can now send projects with fixed offers that creators can review and accept immediately.
Creator portfolio is a way for creators to share their story and previous work with brands in order to score more partnerships. It includes an overview of the creator, highlights of their previous content, and a list of past brand partnerships.
Branded Content Ad Code for Creators
The Branded Content Ad Code for Creators is a unique code that allows businesses to promote organic creator content as ads. It makes it easier for businesses to promote creator-made content as ads.
5. Instagram’s expanding availability of the marketplace.
The Instagram marketplace was invite-only for brands active in the US.
Instagram is now expanding availability of the marketplace to help you connect with more content creators and to help creators better monetize their content.
6. It helps businesses connect with creators who align with their brand.
With the new creator’s portfolio, businesses can easily identify creators who would be a good fit for their business.
Additionally, Meta Business Suite from Desktop will allow businesses to filter creators by characteristics such as gender, age, number of followers and interests. Businesses will be able to see similar creators to those they have already found through the filters. It will become easy to connect with creators who align with your brand.
7. It provides a space for negotiation and collaboration.
It provides a space for negotiation and collaboration by allowing you as brands to create campaigns and structured projects to share with creators—outlining their campaign overview, the desired deliverables, compensation and any additional information related to the creator project.
8. It helps brands tap into culture and build mutually beneficial relationships with consumers.
There wasn’t an easy way for brands to connect with creators and form partnerships. The New Brand feature makes it easier for you to build not one-sided advertisements but mutually beneficial relationships with your potential customers in the transparent manner.
9. It allows businesses to discover new talent and assess creator portfolios.
It was difficult to allow businesses to discover new talent and assess creators because Instagram didn’t have a dedicated platform for connecting brands and creators.
The new Instagram creator marketplace allows businesses to discover new talent and assess creator portfolios in order to find the right creator for their brand. With a portfolio, creators can showcase an overview of their creative work. This makes it easy for businesses to find the right creator for their brand and assess their work at a glance.
10. It provides a simple and straightforward platform for brands to use.
There was no easy way to negotiate deals with the creators. It involved back-and-forth messaging. Multiple interactions were lost in your inbox.
The new Instagram Content Platform is simple and straightforward for brands to use because it allows them to easily connect with creators and form partnerships.
Instagram’s Continuous Investment
Instagram is continuing to invest in features that make it easier for brands to work with creators.
This is important because it can help brands save time and money when working with creators, making the platform competitive against other social media platforms.
By leveraging the new Instagram Marketplace, you can tap into their organic users’ creativity, connections, and real business growth.